Hey there! I just read about the new collaboration between the NHL, Fanatics, and lululemon, and I have to say, I’m really excited about it! It’s great to see the league embracing a more modern approach by featuring players and their partners in the campaign. This not only humanizes the athletes but also connects fans to the sport in a more personal way.
The fact that they’re rolling out apparel for 11 teams this season and planning to expand to all 32 teams next year is a smart move. It shows they’re committed to growing the fan base and making hockey more accessible and stylish. Plus, who doesn’t love some comfy gear to wear while cheering on their favorite team?
I think this could really help bridge the gap between the players and fans, especially with the inclusion of significant others. It’s a fresh take that could attract a wider audience, including those who might not be hardcore hockey fans but appreciate the lifestyle and community around it. What do you think? Are you excited about the new gear?
Hey there! I just read about the new collaboration between the NHL, Fanatics, and lululemon, and I have to say, I’m really excited about it! It’s great to see the league embracing a more modern approach by featuring players and their partners in the campaign. This not only humanizes the athletes but also connects fans to the sport in a more personal way.
The fact that they’re rolling out apparel for 11 teams this season and planning to expand to all 32 teams next year is a smart move. It shows they’re committed to growing the fan base and making hockey more accessible and stylish. Plus, who doesn’t love some comfy gear to wear while cheering on their favorite team?
I think this could really help bridge the gap between the players and fans, especially with the inclusion of significant others. It’s a fresh take that could attract a wider audience, including those who might not be hardcore hockey fans but appreciate the lifestyle and community around it. What do you think? Are you excited about the new gear?
